BLINK, a young women’s denim-focused store, owned and operated by The Wet Seal, Inc., will join the collection of shopping and entertainment destinations located in Downtown Disney West Side at the Walt Disney World Resort in Lake Buena Vista, Florida. BLINK features the latest trends in denim and fashion tops, as well as accessories to complete a desired look.
The BLINK concept was developed out of Wet Seal’s strong denim focus and serves as an extension of the brand. Blue Asphalt by Wet Seal, Wet Seal’s exclusive label, will offer a selection of five fits, three lengths and over twenty washes, making it possible for nearly everyone to find her signature fit. BLINK also will carry fashion denim brands, which include an array of trend-focused styles. “Denim Stylists” will be available to offer a high level of service and product knowledge to every Disney guest.
“We are excited to open BLINK in this highly trafficked tourist area. The opportunity helps to further expose and reinforce the Wet Seal brand as a fashion destination,” said Susan McGalla, chief executive officer of The Wet Seal, Inc. “The store design reflects the refreshed concept, layout, and color palette representative of Wet Seal’s brand direction.”
This location will be the second BLINK by Wet Seal located at a Disney Resort. BLINK is already a destination at Downtown Disney adjacent to Disney California Adventure and Disneyland Park in Anaheim, California.
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