Birds Eye veggies and The Walt Disney Company are working together to get kids in the US to eat more veggies. It is titled The Veggin’ In LA With Laura Marano Sweepstakes presented by Birds Eye. They want to show kids that eating veggies can be fun and cool.
The sweepstakes will end September 24. The grand prize is a trip to Los Angeles to “veg out” and you will get a private dinner party with Laura Marano, You may recognize her as the star of the Disney Channel show “Austin and Ally”
Statistics say 9 out of 10 children don’t eat the recommended amount of fruits and veggies. So they want to show kids that eat a good amount veggies and not only good but good for them as well.
“We can’t wait to start the sweepstakes and get kids excited about vegetables one bite at a time,” explained Mike Barkley, Senior Vice President of Marketing for Birds Eye. “The collaboration between Birds Eye and Disney is a perfect fit, as we’re both fully committed to children’s wellness and improving the vegetable consumption in this country.”
The sweepstakes is part of Birds Eye’s “Step Up To The Plate” campaign. They are dedicated to encouraging kids to try new veggies, while helping parents find different ways to prepare veggies. The sweepstakes also supports the Disney “Magic of Healthy Living” which works with parents and helps to inspire kids to live a healthier lifestyle.
You can go to Disney.com/veggies and input a UPC from any Birds Eye product to enter. Fans can also enter online without the UPC or by sending the keyword “VEGGIES” via text to 347639 (Disney).
Good Luck!
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