BAND-AID Transform the Healing Experience with Launch of its new Magic Vision Application Platform

BAND-AID Brand Adhesive Bandages, a leading iconic brand of Johnson & Johnson Consumer Companies, Inc., today unveiled BAND-AID Brand Magic Vision App featuring Disney’s The Muppets. This one-of-a-kind application and platform uses augmented reality (AR) technology to provide parents with an unprecedented ability to entertain their kids during the traumatic moment of getting hurt in a way like never before. By downloading the app, parents and children can scan any of the BAND-AID® Brand Adhesive Bandages strips and boxes featuring Disney’s The Muppets to transport themselves through a magical portal into three distinct adventures and performances from the Muppets.

The BAND-AID® Magic Vision featuring Disney’s The Muppets app uses AR technology to merge a child’s real-life surroundings with graphics displayed on the digital screen that unlock a special world where the Muppets characters appear on your device in stunning view. Whether singing along to Kermit the Frog’s serenade, striking a pose with Miss Piggy or aiding The Great Gonzo on his daring act of lunacy, the AR app is designed to entertain and make Muppets fans forget about their boo-boos. The free app is now available for iOS devices (iPhone 4/s or iPad2+) in the Apple App Store.

“For nearly 100 years, parents have relied on BAND-AID® Brand to help heal their kids‘ cuts and scrapes which means we have also become a part of those special, soothing and nurturing moments,” said Hugh Dineen, vice president, Johnson & Johnson Family of Consumer Companies. “Whether through our fashion-forward bandages or through this new technology-forward app, BAND-AID® Brand is committed to providing unexpected value during the healing process.”

“The incredible success of ‘The Muppets‘ movie shows that Kermit, Miss Piggy and gang are as popular as ever,” said Embola Ndi, vice president of consumable goods, Disney Consumer Products. “With the new BAND-AID® Brand Magic Vision featuring Disney’s The Muppets application, we are able to reach parents and kids in a new way by turning an everyday healing moment into a fun, captivating experience.”

The BAND-AID® Magic Vision featuring Disney’s the Muppets app was developed through a collaboration between BAND-AID® Brand and Disney. Through this collaboration, BAND-AID® Brand worked with Disney as well as cutting-edge technologists to create a long-term digital platform that offers a unique channel for interaction between consumers and the two brands. Co-developed by BAND-AID® BRAND’s advertising agency, JWT, the app was built on Qualcomm’s Vuforia SDK platform, and effectively turns a BAND-AID® Brand bandage into a media platform using the power of an iPhone. The app also lets users take and store live action pictures with the Muppets and directly connect to the BAND-AID® Facebook page.

For additional information about the BAND-AID® Magic Vision app featuring Disney’s The Muppets, consumers can visit www.band-aid.com/magicvision

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