Antique Neon Sign Replaced at Curios Shop in Hollywood Studios

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Antique Neon Sign
Credit: Mary M.

Antique Neon Sign Replaced at Curios Shop in Hollywood Studios

The antique neon sign at the Curios Shop in Hollywood Studios has been replaced. The neon marquee at Sid Cahuenga’s One-of-a-Kind has been replaced and more has been removed from the design.

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The iconic Hollywood Boulevard establishment is the residence of Disney PhotoPass. While the upper part of the marquee, featuring the shop’s name, remains unchanged, the text immediately below has been updated to read “Tinseltown Photos” in place of “Antiques and Curios.”

The wording on the two stars has been updated as well. The left blue star now displays “Disney PhotoPass” in lieu of “Hollywood,” and the right orange star now states “Treasured Memories” instead of “TinselTown Treasures.”

The establishment used to offer a variety of Hollywood memorabilia, including movie-used props, costumes, framed autographed photos of Hollywood celebrities, and more. Its origin was rooted in a fictional narrative crafted by Walt Disney Imagineers, revolving around Sid Cahuenga, a film enthusiast who relocated to Hollywood and began amassing a collection of Hollywood artifacts. His collection eventually outgrew his home and transformed into a store. The name “Sid Cahuenga” was a tribute to Sid Grauman, the owner of Grauman’s Chinese Theatre, which was the park’s original icon, and Cahuenga Boulevard, a prominent Hollywood thoroughfare. The “Antiques and Curios” label was appropriate when the store offered such items, but it has now been updated to reflect the current services provided by Disney PhotoPass.

What do you think about the sign change?

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