AMC Theatres Announces Re-Opening Plans and Changes Coming to Their Theaters. After a 5 month closure due to the COVID-19 pandemic, AMC Theatres has announced their re-opening plan, with over 100 theaters opening as early as August 20th, including their Disney Springs location in Orlando, FL. The news was featured in an email from Adam Aron (CEO and President, AMC Theatres).
“Today, we are finally nearing an end to a more than five-month closure of AMC Theatres,” shared by the AMC Theatres CEO in an email to AMC Stubs Members, “To that end, we have exciting and comprehensive news to relay. Once again, AMC can welcome you back to the movies, having you enjoy them with our big seats, big sound and big screens.”
1. AMC THEATRES ARE REOPENING
“We already have opened more than half of our theatres in Europe and the Middle East, safely and without incident, and will open all by August 26. Here in the United States, we will begin opening AMC with more than 100 theatres resuming operations on August 20, and continuing such that about two-thirds of our theatres across the country should be open no later than September 3. The remaining AMC locations will open after we get further clearance from state and local authorities that it is safe to do so. To check the status of your favorite AMC theatre, go to our website or mobile app beginning mid-morning tomorrow.”
2. AMC IS IMPLEMENTING RIGOROUS CLEANING AND SAFETY PROTOCOLS
“Consulting with some of the world’s best scientists and experts at The Clorox Company and current and former faculty of Harvard University’s prestigious School of Public Health, we are investing tens of millions of dollars in our extensive AMC Safe & Clean initiatives. We are taking all of these steps, and more, to keep you safe and our theatres clean:
Nothing is more important to AMC than your safety, and your confidence in us to do what is right. More information can be found on our AMC Safe & Clean page beginning mid-morning [August 13th].”
3. NEW MOVIE TITLES ARE HERE AND WE ARE BRINGING BACK SOME GREAT ONES
“Disney’s latest installment in the X-Men Cinematic Universe, The New Mutants, debuts August 28, and Warner Brothers’ much awaited Tenet directed by the legendary Christopher Nolan opens on September 3. And enjoy seeing Russell Crowe in Unhinged starting August 21. More new movies will be released throughout September and the fall. Also starting August 21, and leading up to Tenet, we are delighted to show a special 10th Anniversary edition of Christopher Nolan’s Inception, which includes a special message from Chris and sneak preview footage of Tenet.”
“As for library titles, we will be showing all of these beloved movies on the big screens of AMC: Back to the Future, Beauty and the Beast, Black Panther, Bloodshot, Ghostbusters, Goonies, Grease, I Still Believe, Jumanji: The Next Level, Sonic the Hedgehog, and Star Wars: Episode V – The Empire Strikes Back. Check our website or mobile app for showtimes and advance ticketing beginning mid-morning tomorrow.”
4. VALUABLE OFFERS TO WELCOME YOU BACK
“Starting August 21, our bringing back of classic movies will all be priced at only $5 per ticket plus tax. New releases will be at normal current-day pricing. We also are offering a whole host of $5 food and beverage specials to welcome you back to our theatres.”
5. DOUBLE POINTS AND TIME EXTENSIONS FOR YOU AS AN AMC STUBS MEMBER
“All the way from the day we reopen through to October 31, 2020 you will earn double AMC Stubs points for all your eligible AMC purchases. We recognize that you have been unable to use your AMC Stubs points and rewards that were set to expire while theatres were closed, so they all automatically have been extended through October 31, 2020. This extension includes all birthday rewards as well. We have also extended your Premiere membership by eight months to ensure you receive the full value that you deserve from your membership.”
6. A $5 GIFT FOR YOU AS A PREMIERE MEMBER
“As a thank you for your loyalty to AMC, we are also awarding each active Premiere member with $5 in bonus bucks to use through October 31, 2020. This gift to you has been loaded automatically into your account to be used as you wish on any paid tickets or food and beverages at our theatres over the next two months.”
7. LOWEST PRICE ON RENEWING PREMIERE MEMBERSHIP
“We are also lowering the price of Premiere membership renewal to only $5+tax (normally $15+tax) through October 31, 2020. This is the lowest price for Premiere membership renewal in several years, and would be added to the end of your existing membership. Do not miss out on all of the Premiere perks including waived online ticketing fees, free size upgrades on popcorn and drink, and a $5 reward for every $50 spent.”
8. SOME CHANGES IN TERMS
“On December 1, 2020, AMC Stubs members will no longer earn AMC Stubs points for their monthly or annual membership fees. Of course, you will continue to earn AMC Stubs points for your individually purchased movie admissions tickets, and for paid food and beverage purchases.”
9. AND FINALLY…
“Family after family has had to deal with trauma, sacrifice and loss with this coronavirus spread. And so too, this has been a rough time for many businesses, both big and small, who have had to cope with something not seen in the modern era — a sustained lockdown of just about all of the world’s population. Some companies did not make it through, and I would not be surprised if you read rampant press speculation about AMC. Fortunately, we are navigating this proud 100-year old company through these unprecedented times. What this means for you is that AMC will be around for a long, long, long time to come.”
Aron concluded, “We will share more information with you tomorrow, but first wanted to provide a sneak peek. With our theatres now reopening, AMC can proudly look forward to entertaining and amusing you once again. Here’s to our next 100 years of making smiles happen at your local theatre. See you at the movies! Signed: Adam Aron – CEO and President, AMC Theatres”
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Featured Photo Credit – Source: AMC Theatres
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