Alice in Wonderland on the Front Cover of the LA Times

In a media first the LA Times recently sold its front cover to The Walt Disney Company in a special promotion for the “Alice in Wonderland” movie.

Instead of the actual front page, readers in LA are treated to a fake front page, complete with the traditional “Los Angeles Times” logo and splashed with a full color photo of Johnny Depp as the Mad Hatter.

I hear the ad cost $700,000 which I am sure was great for the LA Times Newspaper, and a collectors item for all those Disney Fans in LA.

Pretty Cool!

What do you think about the ad? Do you think it is a little overboard? Let us know in the comment section below.

Source & Photo from thewrap.com

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Written by:

Chip 13,295 Posts

Chip is the owner, editor, and writer of Chip and Company. When he is not writing about Disney News or Planning Tips, you will find him counting down the days to his next Disney Vacation.