With the release of Alice in Wonderland almost upon us, Disney is releasing a few must have items for those Alice Fans. Here is the article from the NY Times talking about the makeup line being released.
The decision to license several beauty products inspired by the film was easy. “With an interpreter like Tim Burton, we saw a huge opportunity,” said Johanna Mooney, director of health and beauty business for Disney Consumer Products.
Urban Decay is offering a limited-edition Book of Shadows, a pop-up box, right, containing 16 eye shadows (colors include White Rabbit and Jabberwocky black), a primer and two eye pencils ($52). And the nail company OPI has partnered with Disney to introduce four limited-edition colors, left, that include Off With Her Red ($8.50 each).
This isn’t the first time Disney has teamed up with makeup companies. “Great brands find our characters very inspiring,” Ms. Mooney said, noting that Disney’s first collaboration with a makeup company for adult products took place in 2005, when M.A.C. Cosmetics introduced the Tint Toons collection based on classic Disney animals like Daisy Duck. Bath and Body Works introduced a line inspired by Tinker Bell in 2007, and last fall Disney partnered with Carol’s Daughter, a New York natural skin-care company, for a bath line to accompany “The Princess and the Frog.”
Click here for the complete article.
Photo from Lars Klove for the NY Times
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