Adventure Continues at The Wizarding World of Harry Potter – Diagon Alley Expansion

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Diagon Alley
Diagon Alley Concept Drawing at Wizarding World



Scheduled to open in 2014, the world’s first centrally themed, multi-park experience expands The
Wizarding World of Harry Potter across both Universal Orlando theme parks and allows Universal’s
creative team to bring an unparalleled vision to this unique project. The new area will bring to life
some of the experiences and places found in and around London in the Harry Potter books and
films, offering brand-new adventures for fans and theme park guests from around the world.
Diagon Alley and ‘London’ will be located within the Universal Studios Florida theme park, which is
adjacent to Universal’s Islands of Adventure theme park, where guests now experience Hogwarts
and Hogsmeade. The new area within Universal Studios will be just as expansive, immersive and
authentic as the existing themed environment.

And – just like in the books and films – guests will be able to travel between ‘London’ and Hogsmeade aboard the Hogwarts Express. Work on the new area is already underway. When complete, it will feature shops, a restaurant and an innovative, marquee attraction based on Gringotts bank – all directly inspired by the fiction and films.

More details on The Wizarding World of Harry Potter – Diagon Alley will be released over time.
To bring Diagon Alley and ‘London’ to life, Universal’s creative team is working closely with Warner
Bros. and the production design team from the Harry Potter films – just as it did for Hogwarts and
“I’m so pleased that The Wizarding World of Harry Potter has proved so popular to date, and I’m
sure that the attention to detail in creating the new Diagon Alley area will make this an even better
experience,” said J.K. Rowling.
“We are continuing the journey and adding an entirely new level of adventure,” said Tom Williams,
Chairman of Universal Parks & Resorts. “And we are bringing the same drive, commitment,
enthusiasm and innovation to this project as we did to the first.”

“We are thrilled to offer the legions of fans the opportunity to embark on this new journey and
experience Diagon Alley as it was brought to life in the books and films,” said Brad Globe,
president, Warner Bros. Consumer Products.
“Our vision is to create two amazing theme park experiences that combine into one, complete,
magical journey,” said Alice Norsworthy, executive vice president, marketing and sales for Universal
Orlando Resort.
The Wizarding World of Harry Potter – Hogsmeade opened at Universal’s Islands of Adventure in
June 2010 as a fully immersive Harry Potter themed environment – bringing to life the bestselling
books by J.K. Rowling and the blockbuster feature films from Warner Bros. Since that time, it has
become a global phenomenon, entertaining millions of people from around the world.
Visitors to The Wizarding World of Harry Potter are swept into the adventures of Harry Potter.
They can tour Hogwarts castle, shop in Hogsmeade and dine at the Three Broomsticks. They can
soar above Hogwarts with Harry, be chosen by a wand at Ollivanders, sample Butterbeer and much
About the Harry Potter Series
Harry Potter continues to be a global phenomenon. Each of the seven books by author J.K.
Rowling has broken sales records, with the series to date having sold over 450 million copies
worldwide and translated into more than 70 languages. The Harry Potter films, produced by Warner
Bros. Pictures, have grossed more than $7.7 billion to date worldwide at the box office, making
Harry Potter the largest-grossing film franchise in history.

About Universal Orlando Resort
There are many ways to enjoy your Orlando vacation, but there is only one place where vacation
becomes adventure: Universal Orlando Resort. It is a unique destination featuring two theme
parks, Universal Studios Florida and Universal’s Islands of Adventure, three magnificently themed
on-site hotels and a nighttime entertainment complex. It’s the only Orlando destination where you
are not just entertained – you become part of the most exhilarating entertainment ever created. You
can soar above Hogwarts with Harry Potter, swing above the streets with Spider-Man, battle aliens
alongside Agent J, and help Shrek save Princess Fiona in Shrek 4-D. Now open: the new, heartwarming
and hilarious Despicable Me Minion Mayhem ride. And coming soon: Transformers The

Universal Orlando Resort is part of NBCUniversal, a Comcast company.
About Warner Bros. Entertainment
Warner Bros. Entertainment is a global leader in all forms of entertainment and their related
businesses across all current and emerging media and platforms. A Time Warner Company, the fully
integrated, broad-based studio is home to one of the most successful collections of brands in the
world and stands at the forefront of every aspect of the entertainment industry from feature
film, television and home entertainment production and worldwide distribution to DVD, digital
distribution, animation, comic books, video games, product and brand licensing, international
cinemas and broadcasting.
HARRY POTTER, characters, names and related indicia are trademarks of and © Warner Bros. Entertainment Inc.
Harry Potter Publishing Rights © JKR.


As this project unfolds we will be sure to bring you as many updates as possible. This is sure to be another larger than life attraction at The Wizarding World of Harry Potter.

Jennifer is a Universal Specialist with Destinations in Florida Travel. Contact her for a free quote for your next Magical Adventure to The Wizarding World at jenniferg@destinationsinflorida. or 443-424-0181



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