Ad Support Disney+ Officially Launches today
The Walt Disney Company has officially launched the ad-supported tier of Disney+.
Effective today, the standard tier of Disney+ (with no advertisements) will see its price rise to $10.99 per month, with Disney+ Basic (with ads) taking its place at $7.99 per month. In addition to including ads, the basic plan will also not allow downloads, or extra features like GroupWatch and Dolby Atmos support.
Disney Advertising President Rita Ferro said more than 100 brands, from Mattel Inc to Marriott Hotels & Resorts, are participating in the launch, which Disney has been promoting to marketers and ad buyers since summer. Disney’s corporate team believes the “volume and variety” of ads will help avoid the streaming service avoid repetitive ads for viewers.
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Of course, advertising introduces a second source of revenue for Disney+, to supplement subscription fees. The company’s other streaming services, Hulu and ESPN+, already have commercials.
The Disney Bundle Duo will combine the ad-supported tiers of Disney+ and Hulu for $9.99 per month, while Disney Bundle Trio Basic will combine the ad-supported tiers of Hulu, Disney+ and ESPN+, for $12.99. The Disney Bundle Trio Premium will cost $19.99 per month and include the ad-free tiers of Disney+ and Hulu.
The Walt Disney Company is hoping the ad supported tiers will make Disney+ profitable in the process.
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