San Antonio tomato grower Desert Glory Ltd. is teaming up with Radio Disney on a new marketing campaign that will offer consumers free digital music downloads with the purchase of NatureSweet Cherub bite-sized tomatoes.
Financial terms of the campaign were not disclosed.
Desert Glory grows and packages sweet Cherub tomatoes in a re-sealable fruit-bowl container under the brand name NatureSweet Tomatoes. Cherubs are twice as sweet as the average tomatoes and are being marketed as a healthy snack for children. Radio Disney reaches a nationwide audience of 22.2 million listeners, mostly children and tweens. Packages will carry a code that parents can use to download music. Radio Disney will promote NatureSweet on its stations and Web site (RadioDisney.com).
As part of this multi-faceted marketing campaign, Desert Glory will sponsor an interactive talent contest and events in 18 markets throughout the country to give away NatureSweet product samples. Some of these top markets include Los Angeles, Chicago and San Francisco. The company will also support Radio Disney’s programming feature, “N.B.T.: Making It Big.” N.B.T. stands for Next Big Thing and Radio Disney is searching for the next kid singing sensation. Finalists could land a recording contract with Hollywood Records.
As part of the NatureSweet online talent contest, children aged 6 to 16 will be asked to submit videos showcasing their natural talents inspired by the Cherub tomatoes. Beginning April 18, participants will upload their video entries to the NatureSweet Cherubs Web site (www.cherubstomatoes.com) with a chance to win a trip for four to Los Angeles to attend Radio Disney’s Allstar Weekend for N.B.T. Visitors to the site can also vote on their favorite kid performers.
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