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Get ready to celebrate the season a little early this year! Hallmark has officially announced the opening of a brand-new holiday pop-up store at Disney Springs at Walt Disney World Resort, set to debut in early October.
Announced during D23 The Ultimate Disney Fan Event, this limited-time shopping experience will be a unique celebration of Hallmark’s timeless holiday traditions and the magic of Disney storytelling. The pop-up shop is heavily inspired by the upcoming Hallmark Channel original movie, Holiday Ever After: A Disney World Wish Come True, which was actually filmed on location at Walt Disney World.
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“Holiday Ever After: A Disney World Wish Come True is about bringing people together through stories, traditions and meaningful moments,” shared Stacey Howe, SVP of Brand Licensing & Business Development at Hallmark. “The Hallmark pop-up at Disney Springs extends that experience beyond the screen, giving fans and families a place to discover products inspired by the film and create new holiday memories of their own.”
What to Expect at the Hallmark Pop-Up: This first-of-its-kind collaboration offers guests a dedicated space to shop an exclusive collection, celebrate the festive season, and experience the magical relationship between Hallmark and Disney in an entirely new way.
Shoppers can expect to find original products inspired by and featured in the new film, alongside a carefully curated assortment of classic Hallmark greeting cards, Keepsake Ornaments, and various Disney-inspired gifts. It promises to be the perfect spot to start checking off your holiday shopping list while visiting the Disney Springs entertainment district.
Debbie Hart, Vice President of Disney Springs, noted the excitement of the collaboration: “Disney Springs is all about bringing guests together through memorable shopping, dining and entertainment experiences, especially during the holidays. This holiday pop-up store offers guests a new way to celebrate the season, inspired by the magic of Disney storytelling and the timeless traditions Hallmark is known for.”
While fans can explore the merchandise at Hallmark.com now and in person at Disney Springs starting in October, the cinematic event will arrive just in time for the holidays.
Holiday Ever After: A Disney World Wish Come True will make its world premiere during the Countdown to Christmas event on Saturday, November 28 at 8/7c on the Hallmark Channel, and will be available to stream the very next day on Hallmark+.
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