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Hallmark Bringing a Holiday Ever After Pop Up Store to Disney Springs
Get ready to bring a extra dose of holiday cheer to your next Disney trip! Hallmark is taking its magical partnership with Disney to the next level by launching a limited-time pop up shop right in the middle of Disney Springs. The exciting announcement came straight from Darren Abbott, president of Hallmark Media and Hallmark’s chief brand officer, during a Television Critics Association executive session. The pop up is set to celebrate Hallmark’s first ever original Christmas movie filmed entirely on location at Walt Disney World, Holiday Ever After: A Disney World Wish Come True, starring holiday movie royalty Lacey Chabert alongside Travis Van Winkle.
Related – New Disney Holiday Ever After Loungefly Collection Coming Soon To Hallmark
While we are still waiting on the exact opening date, closing date, and specific spot inside Disney Springs, the upcoming merch lineup is already generating major buzz. Hallmark recently unveiled a festive collection designed specifically around the film, packed with must haves for die-hard fans. The broad collection features everything from cozy family pajamas and classic holiday cards to home decor and themed ornaments. High profile pieces in the lineup include two exclusive Spirit Jerseys, Corkcicle drinkware, a Vera Bradley Bancroft backpack, and a super cozy throw blanket to keep you warm during movie marathons.
Disney fashion lovers and collectors will definitely want to keep their wallets ready. The collection showcases an adorable $89.99 Loungefly Minnie Mouse mini backpack paired with a matching $34.99 Minnie Mouse ear headband. Keeping with Hallmark’s iconic tradition, the ornament game is also strong: fans can look forward to a recordable Disney memories ornament to capture vacation moments and a Jingle Cruise ornament complete with festive sound effects. While Hallmark hasn’t officially confirmed if every single item from the line will hit the shelves at the Disney Springs store, it seems like a safe bet given the pop-up’s direct tie-in to the Disney World set movie.
If you want to catch the movie that inspired it all before heading out to shop, mark your calendars! Holiday Ever After: A Disney World Wish True officially premieres on the Hallmark Channel on Saturday, November 28, and will start streaming on Hallmark+ the very next day. Whether you are looking for the perfect Christmas ornament, a new pair of ears, or just want to soak in the festive vibes, this pop up is shaping up to be a must visit holiday pitstop.
Credit: Hallmark
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