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New Documentary Spotlights Viktor and Rolf’s Cinderella
storytelling meets the peak of high fashion? Disney, Mattel, and Viktor and Rolf are pulling back the curtain for fans and collectors alike, offering a rare behind-the-scenes look at one of the most prestigious collaborations in collector culture. Together, they are reimagining Disney’s Cinderella, transforming the timeless princess into a high-fashion, collectible muse for a new era of couture.
Debuting on March 24, 2026, the 30-minute documentary special, “Disney Princess: Create Your World – Mattel and Viktor&Rolf,” takes viewers on an intimate journey through the high-stakes collaboration behind the Viktor&Rolf x Disney Collector Cinderella Doll.
The episode offers an exclusive look at the entire creative process—from the initial atelier sketches and meticulous craftsmanship to the doll’s grand reveal at Paris Fashion Week. It’s a tribute to the visionary designers and creators who dared to push boundaries, reimagining a beloved classic for a whole new generation of fashion enthusiasts.
Directed by the acclaimed documentary filmmaker Reiner Holzemer, this new special marks the third installment in the “Create Your World” series, following previous collaborations with Coperni and Pandora. You can catch the episode streaming now on Hulu, ABC Owned Television Stations’ digital platforms, or globally on the @Disney YouTube channel.
For those looking to own a piece of this fashion history, the limited-edition Viktor&Rolf x Disney Collector Cinderella Doll has officially launched! This stunning collectible is available now at MattelCreations.com and Viktor-rolf.com.
Don’t miss your chance to see the artistry behind the magic—watch the documentary today and secure your Cinderella doll before this exclusive run sells out!
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