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Hasbro Waves Its Wand and Becomes the Primary Harry Potter Toy Licensee Starting in 2027
The Wizarding World toy aisle is about to get a serious upgrade. Hasbro has officially announced a multi year licensing partnership with Warner Bros. Discovery that will make Hasbro the global primary toy licensee for the Harry Potter franchise beginning in 2027. This new deal covers merchandise inspired by the original films, the Fantastic Beasts universe, and the upcoming Harry Potter, which is also set to premiere that year.
Related: Universal Begins Construction on Wizarding World of Harry Potter Expansion in Epic Universe
Fans can expect a wide range of products including dolls, action figures, collectibles, interactive plush, board games, and additional items that will be revealed later this year as the magical rollout continues. The timing of the partnership is no coincidence, as the Wizarding World celebrates the 25th anniversary of the first Harry Potter film while preparing for a brand new chapter on HBO.
Hasbro leadership says the franchise aligns perfectly with its goal of delivering imaginative play experiences across generations, while Warner Bros. Discovery sees the partnership as a way to expand Harry Potter’s legacy with fresh, innovative merchandise tied to both beloved stories and new interpretations.
Related: World’s First Harry Potter–themed Hotel Opening in Germany
For fans who frequent Universal parks, keep an eye on shop shelves because this announcement likely signals a whole new wave of Wizarding World merchandise headed our way just as excitement ramps up for the new series.
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