Disney’s New Ad Campaign Will Have You Reaching for the Tissues

New Emotional Disney Commercials Celebrate Lifelong Memories of Fans

Disney is closing out 2025 by pulling straight at the heartstrings with a brand new ad campaign centered on lifelong fan memories. The campaign launched with a commercial titled Through Time, which uses real family home videos to reflect on how Disney moments grow alongside the people who experience them.

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The first spot follows Paige and her family as they look back on treasured Disney memories, from receiving a Minnie Mouse doll as a child to visiting Disney Parks together over the years. The ad leans heavily into nostalgia, blending everyday family footage with iconic Disney moments that many fans will instantly recognize as their own.

Through Time is set to air nationally during Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest on ABC, beginning at 8:00 p.m. EST on 12/31/2025. Disney says the campaign aims to highlight how its stories, characters, and parks serve as emotional touchstones that connect families across generations.

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In a statement, Joanna Balikian, Senior Vice President of Brand Management at The Walt Disney Company, said the campaign celebrates the deep connection fans have built with Disney over a lifetime. As the year comes to a close, the company is clearly leaning into reflection, joy, and shared memories as it welcomes 2026.

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