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ESPN to Broadcast First Super Bowl in 2027 Under New Billion-Dollar NFL Deal
In a groundbreaking media shakeup, Disney and the NFL have struck a multi-billion-dollar deal that will give ESPN unprecedented access to pro football content, including its first-ever Super Bowl broadcast, set for early 2027.
The agreement, which has been in development for over four years, was first reported by The Athletic and is expected to be officially announced during Disney’s Q3 earnings call on August 6, 2025.
Related: Disney Springs Advertising ESPN The Ocho Events at Wide World of Sports
What’s in the Deal?
Under the terms of the new agreement, ESPN gains:
- Seven additional regular-season NFL games
- NFL Network programming and infrastructure
- The RedZone channel
- NFL Fantasy Football operations
- Options for sports betting integrations
Additionally, the NFL could acquire up to 10% equity in ESPN, a move that would make the league a direct stakeholder in the network’s future.
Big Boost for ESPN’s Streaming Plans
This announcement comes as ESPN readies its direct-to-consumer streaming service, launching in the coming weeks. With exclusive content like the NFL’s RedZone and additional games, the platform could quickly become a must-have for football fans.
The deal also gives ESPN control of the struggling NFL Network, with plans to potentially restructure it into a 24/7 league-focused channel, similar to the SEC Network.
Related: Jalen Hurts Celebrates Super Bowl Win at Walt Disney World
What Happens Next?
The deal still requires regulatory approval, which could take 9–12 months. If cleared, ESPN’s coverage would expand as early as the 2026 season, culminating in the network’s first Super Bowl broadcast in 2027, which will also air on ABC.
With this agreement, Disney strengthens its grip on sports media while giving the NFL a fresh platform to expand its audience and content reach.
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