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Dive In! “In Character” Reopens with New Little Mermaid Treasures
The beloved retail destination at Disney’s Hollywood Studios, “In Character,” has officially reopened its doors, much to the delight of park-goers. After an extended closure, the store is ready to immerse guests in a world of Disney magic, just in time for the highly anticipated debut of “Voyage of The Little Mermaid – A Musical Adventure” on May 27, 2025, located right next door!
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Stepping into “In Character” now feels like diving deep into Ariel’s grotto, as the store has been transformed into a vibrant and enchanting Little Mermaid-themed gift shop. From the moment you enter, you’ll be surrounded by an ocean of merchandise celebrating everyone’s favorite mermaid princess and her aquatic friends.
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Inside, you’ll discover a treasure trove of new merchandise perfect for fans of all ages. The clothing selection is extensive, featuring a wide array of Little Mermaid, Disney Princess, and general character-themed apparel. You can find everything from playful T-shirts and adorable dresses to stylish spirit jerseys, all designed to help you show off your Disney spirit.
No outfit is complete without the perfect accessories, and “In Character” delivers! Shoppers can find whimsical Ariel headbands, sparkling jewelry, and charming bags, allowing you to add a touch of undersea magic to your everyday look.
And of course, what’s a Disney shopping experience without plush toys? The store is brimming with cuddly companions featuring Ariel, her best fish friend Flounder, the always-charming Sebastian, and many other beloved characters from the iconic Little Mermaid film. These soft souvenirs are perfect for hugs and will serve as cherished mementos of your visit.
Whether you’re looking for the perfect outfit for your park day, a unique gift, or a delightful keepsake to remember your Little Mermaid adventure, “In Character” is now your go-to destination. Its strategic location right next to the new “Voyage of The Little Mermaid” show makes it the ideal spot to pick up some themed goodies before or after experiencing Ariel’s musical journey.
So, as you plan your next visit to Disney’s Hollywood Studios, be sure to drop by “In Character” and explore the fantastic new merchandise lineup. The currents of magic are flowing once again, and you won’t want to miss out!
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