New Wicked Experience Opens TODAY at Universal Orlando

Step Into the Magical World of Wicked: New Immersive Experience Opens at Universal Orlando

The wait is over! Universal Studios Florida officially unveiled The Wicked Experience today, bringing the Land of Oz to life in a way fans have never seen before. Following a buzzworthy soft opening and media preview, this immersive attraction invites guests to explore the enchanting world of Wicked, just in time for the film’s highly anticipated release on November 22.

Related: Universal Orlando’s Mardi Gras: International Flavors of Carnaval Returning on February 1st

Located near the park’s main entrance, The Wicked Experience whisks visitors down the yellow brick road to iconic locations like Shiz University and the Emerald City. The attention to detail is spellbinding, with stunning costume and prop replicas designed by the film’s creative team, photo ops that immerse you in key scenes, and scenic elements that bring the magic of Wicked to life. Whether you’re a die-hard fan of the Broadway sensation or eagerly awaiting the new Universal Pictures movie, this experience is a dream come true.

Magical Merch Galore
No trip to Oz is complete without a little retail therapy, and The Wicked Experience has plenty to offer. From stylish apparel to collectible home goods, the themed merchandise selection will have you feeling positively Defying Gravity. Highlights include:

• The Wicked Logo Collection: Hats, totes, tumblers, mugs, and more featuring the iconic logo, perfect for showing your love for Wicked.
• Perfectly Pink. Positively Green.: Exclusive themed items inspired by Glinda and Elphaba, including costumes, custom artwork, and accessories.
• Shiz University Collection: A collegiate-inspired line with everything from jerseys and duffle bags to tumblers and journals, paying homage to the school where Glinda and Elphaba’s journey began.

Related: Minion Holiday Popcorn Bucket Arrives at Universal Orlando

Located in the former Hello Kitty store, this reimagined space now offers fans an unforgettable trip to Oz that is as whimsical as it is Instagram-worthy. Whether you’re snapping selfies in the Emerald City or shopping for the ultimate Wicked souvenir, there’s no shortage of enchantment to be found.

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