Dollywood Parks & Resorts Crowned #1 Theme Park for Customer Service in US

Dollywood Named America’s Best Theme Park Customer Service by Newsweek

Newsweek has named Dollywood Parks & Resorts the top theme park company in the United States for customer service in its “America’s Best Customer Service 2025” rankings. This accolade is the latest in a string of honors for the Smoky Mountain destination, solidifying its reputation for providing exceptional guest experiences.

The rankings were determined through an independent survey of over 28,000 U.S. customers who had interacted with various brands in the past three years. The survey collected over 200,000 evaluations, with customers asked about their experiences with companies across areas like communication, competence, service range, customer focus, and accessibility.

Dollywood Parks & Resorts achieved an impressive score of 93.22 out of 100, securing the top spot in the Amusement Park Experience category. The remaining top five included Disney Parks & Resorts, SeaWorld Parks, Busch Gardens Theme Parks, and Universal Parks & Resorts.

Remarkably, Dollywood’s score also placed it among the top ten in the broader Transportation and Travel category, ranking eighth overall. This category encompasses airlines, car rentals, cruise operators, and various hotel types. The top ten included renowned brands like Mandarin Oriental, Waldorf Astoria, and The Ritz-Carlton, highlighting Dollywood’s exceptional performance in customer service.

This recognition underscores Dollywood’s commitment to creating a welcoming and memorable experience for its guests. The park’s dedication to customer service has consistently earned it accolades, solidifying its position as a leader in the theme park industry.

Related – Dollywood’s Smoky Mountain Christmas Returns with New Shows and Festive Cheer

“We’re honored to win these awards,” said Dollywood Parks & Resorts President Eugene Naughton, “because it reflects the hard work our entire staff does to ensure our guests have the best possible experience while they are here. Customer service is key to creating the welcoming environment our guests talk about the most after a visit to our theme parks and resorts. We often say we don’t do what we do to win awards; we do it because it is the right thing to do. We appreciate these honors, but after a full day of experiences at one of our properties, we want our guests to leave thankful for the memories and more connected to one another than when they first came. If that happens, it means we all did our jobs well.”

Dollywood Parks & Resorts’ score also ranked it #26 out of the more than 700 brands across 163 categories represented in the survey. The top 10 companies on the overall list are Mandarin Oriental, Waldorf Astoria, Staybridge Suites, James Avery, B&H, Westin, Lancome, Kilwins, The Lodge at Woodloch and Aflac. 

According to Nancy Cooper, Newsweek Global Editor in Chief, “Customer service is a cornerstone of a great shopping experience. Whether shopping online or in store, customers want to feel valued, heard and supported… With customer expectations higher than ever, businesses are finding new ways to meet those demands… We hope these rankings help you make informed decisions about the places to shop where you will have the best experience and feel most valued.” 

View the entire list here

The Newsweek award is another in Dollywood’s growing list of accolades. According to Tripadvisor, Dollywood ranked #1 in both 2024 and 2022 as the best park in the United States based on feedback from actual guest reviews and it is the only North American theme park in the worldwide Top 10 this year. Earlier this year, Dollywood earned Amusement Today’s Golden Ticket Awards for Best Guest Experience, Best Christmas Event, Best Kids Area, Most Beautiful Park, Best New Show and Best Family Coaster. Dollywood Parks & Resorts has earned a number of additional awards in 2024, including:

• Dollywood’s HeartSong Lodge & Resort named one of National Geographic’s 22 “Hotels we love in 2024”;
• Southern Living named Dollywood the Best Attraction in the South;
• A study by travel insurance company Insureandgo named Dollywood the #1 attraction in the world “Guests Want to Return To”;
• Dollywood Parks & Resorts named a top regional workplace by Gannett;
• The National Amusement Park Historical Association (NAPHA) named Dollywood the favorite theme park in the country.

For anyone wishing to share the magic of creating cherished family memories at one of the world’s best theme park destinations, a Dollywood Season Pass is the best gift to give loved ones. Diamond and Gold Season Passes purchased during Dollywood’s award-winning Smoky Mountain Christmas presented by Humana allow admission to this year’s festival and Dollywood during the entire 2025 operating season. Guests can purchase their 2025 Season Pass now or upgrade their regular admission ticket on the day of their visit. Ticket purchasers receive credit for the value of a regular one-day ticket toward a 2025 Season Pass. Smoky Mountain Christmas begins Friday, and next year marks Dollywood’s 40^th anniversary season. With so many surprises in store to celebrate the milestone, it will be a year to remember.

For more information, please visit dollywood.com or download the Dollywood app.

Let our friends at Destinations to Travel help you book your next Disney Vacation. They are the preferred Travel Agency of Chip and Company and Disney Addicts, and who we use ourselves.

Get started below for your FREE No Obligation Quote.

Book With our friends at Destinations to Travel

Who is your Travel Agent?(Required)

Let us pick for youEric HilesStacy ReedAbbey JohnsonAlisa SullivanAlli WillisAmanda FolsomAmanda VannAmber BrillhartAmber FisherAmy SieburnAndrea SmithAngela AndersonAngie BaycuraAnna PetrilliAnnabelle DuboseApril StefanskiAshley RamseyBeth ParsonsBetsy SantoroBrandie McQueenBrian BuckleyBridget HatchBryan SchwartzCandice SneedCarrie ButlerCarson DockumCasey BoltCharleen HortonChelsea RoyChelsea WuebkerChris BoyerChristie GrubeChristina FratturaChristina SmithCourtney WhiteCraig YoderDan MercedDanielle NorcrossDarby MouritsenDavid ForrestDeborah AlvaradoEmilee BiegelEmily MorrisFaith HakesGail HatchGreg MatzkerHelen HummerHolly CurryJackie CavistonJaclyn PepitoneJamie SwansonJeanine JordanJeff CallahanJenni MaierJennifer BrownJennifer StephensonJennifer StoessnerJessica HatfieldJessica HuffJessica WunderJoe GuertinJon CarpentierJoseph SliwaJulie McCombJustin BrownKat AttridgeKathryn EberhartKathy AndersonKatie HarrellKatie PrevotKayla CookKelsey SullensKim HelmsKimberly HutchinsonKristi GallagherKyle RamsdenLauren DewlenLeanne MonterLinda DurhamLindsay AckermannLindsey VromanLissette BritoLori HardyMallory MorrisonMandi QuinnMaranda PerkinsMarisa AlvaradoMegan TeismannMeghan BlairMelissa ReedMichele KlineMike BeyerMissy McCormickMisty DickersonNancy CasteelNicole ThorntonPatrick O'ConnorPaul SulPeyton Ward-KubikRaylene CooganRegan OstranderRobbie BulusRobert ThomasSara SolbergSarah McCandlishShanna BrowningShelley BennettShelly MetzStacy CristStacy KrzyminskiStacy SmithStephanie DraganoStephanie FerencStephanie WalshSusannah McCordTara SlusserTerri MillerTiffany DobraskiTiffany DrenkhahnTina FarmerTonya LesiukTracy DaneTroy DuncanVeronica RenteriaVicki FesslerWendy CarllWendy HauserWendy KellehanWendy Shelley

Name(Required)

First Last

Email(Required)

Phone(Required)

Destination(Required)

Walt Disney WorldDisneyland ResortDisney Cruise LineAulani, A Disney Resort and SpaAulani, A Disney Resort and SpaUniversal FloridaUniversal HollywoodRoyal Caribbean, Carnival, Norwegian or other Cruise LineI don't know yet

# of Adults(Required)

# of Children(Required)

Check-in-Date(Required)

MM slash DD slash YYYY

Check-out-Date(Required)

MM slash DD slash YYYY

Comments, Questions or Special Requests

Phone

This field is for validation purposes and should be left unchanged.

Δ

For the BEST in Disney, Universal, Dollywood, and SeaWorld Theme Park News, Entertainment, Merchandise & More follow us on, Facebook, Instagram, and Youtube. Don't forget to check out the Chip and Company Radio Network too!