Disney Princesses Unite to Inspire Girls with “Create Your World” Campaign
Disney Princesses have long captivated hearts, inspiring generations of women and girls to dream big and pursue their passions. Recently, Disney unveiled a new multi-year campaign titled “Create Your World.” This initiative will immerse fans of all ages in a world of magic through a variety of platforms, including film, streaming, theme parks, music, and consumer products. By celebrating the courage and determination of beloved Disney Princess characters, “Create Your World” empowers everyone to unlock their inner princess and transform dreams into reality.
Related – Food & Beverage Guide to World Princess Week at Disney World
The Spark Within:
Disney’s “Create Your World” campaign is a multi-faceted adventure designed to ignite girls’ imaginations and empower them to believe in themselves. Kicking things off is a brand new video called “The Magic Within.” This inspiring piece encourages girls and parents alike to embrace their limitless potential, just like their favorite Disney Princess characters. We’ll see how a young girl finds her inner magic through classic Princess stories, shaping her world exactly as she dreams it. You can find “The Magic Within” on YouTube and across all of Disney’s official channels.
Singing a New Tune:
The campaign doesn’t stop there! Disney is partnering with talented musicians across genres to reimagine timeless Disney Princess songs. First up is Grammy® Award-winner Coco Jones, giving us a modern twist on “Almost There” from The Princess and the Frog. This fresh take celebrates the 15th anniversary of the beloved film and launches on all music streaming platforms on August 9th, 2024. Keep your ears peeled for more Princess song covers throughout the campaign. And while you wait, dive into a curated Disney Princess playlist on your favorite music streaming service all through August.
Celebrating Milestones & Enchanting New Content:
“Create Your World” honors the anniversaries of cherished Disney Princess films like Cinderella, The Little Mermaid, and Pocahontas, continuing their legacy of inspiring generations. Fans can revisit these classics by streaming the entire Disney Princess library on Disney+. The campaign also teases upcoming stories from Disney Entertainment, including Moana 2 hitting theaters November 27th, 2024, new episodes of Disney Jr.’s Ariel, a brand new LEGO Pixar Brave short on Disney+, and more! You can also see your favorite Princesses come to life with Disney On Ice’s 5 unique shows! Check out tour schedules at DisneyOnIce.com. And Disney Jr.’s Ariel joins the fun with “Disney Jr. Live On Tour: Let’s Play,” visiting over 60 U.S. cities this fall. Find tickets and details at DisneyJuniorTour.com.
Bringing the Magic Home:
Throughout the campaign, new and exciting Disney Princess merchandise lets you take the magic home. Pre-order a special edition vinyl soundtrack of The Little Mermaid’s 35th anniversary, available through the Disney Music Emporium. And watch for fantastic world-building and role-playing products like the interactive Disney Princess Deluxe Day Spa Style Set from JAKKS Pacific, the LEGO Group’s Disney Princess Market Adventure, and Mattel’s Carriage to Castle Transforming Playset. Stay tuned for a complete list of partner brands and products coming soon. You can even catch exclusive reveals and learn more about these items on Good Morning America on August 1st!
As part of the campaign, Disney is launching a new augmented reality experience called Portal to the Princesses, inviting parents and kids to embark on a magical journey together.
Kids and kids-at-heart will be able to virtually interact with beloved Disney Princess characters – Ariel, Moana, Tiana and Rapunzel – at home on mobile phones through an all-new Portal to the Princesses augmented reality experience. Parents can help their kids choose which Disney Princess they want to meet and then will be prompted to help the Princess create a new experience together, unique to the world of each Princess. The virtual experience can be accessed on any mobile phone through www.disneyprincess.com/ar.
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