Disney CEO Bob Chapek has big plans in store for blending Disney+ with real life theme park experiences.
Disney is looking to merge its streaming and theme park business in new ways, combining viewer and visitor data to make Disney+ a platform for consumer engagement.
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“We call it next-gen storytelling. We tend not to use the M word [Metaverse] too often, because it has a lot of hair on it. But yes, Disney+ will not just be a movie service platform, but it’s going to become an experiential lifestyle platform. A platform for the whole company to embody both the physical things that you might be able to experience in a theme park, but also the digital experiences that you can get through media.”
—Disney CEO Bob Chapek
If a family goes to a Disney park, for instance, Chapek said the company will know exactly what they did.
“Let’s say you stay a week. We got seven days, 24 hours a day. We know everything that you do in the park,” he said. “And if you give us the permission and ability through the membership app, we’ll program your Disney+ experience, not according to what you watched last or what other people who watch this show, but to what you did, what you experienced.”
However, time will tell what is could be in store because he noted the company is only in the early stages of these plans.
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