Disney FamilyFun Magazine Launches Innovative ‘Badges of Fun’ Program with 20th Anniversary June/July Issue

Now on newsstands, Disney FamilyFun‘s June/July issue celebrates the magazine’s 20th anniversary and its unique mission that has rallied millions of devoted readers:  less worry, more fun!  The “birthday” issue kicks off a new, year-long, multifaceted sponsorship series that combines advertorial and editorial elements seamlessly and entices families to earn creative badges by spending more time together.  The “Badges of Fun” program launch coincides with a series of important milestones for the brand, including the rollout of multiple digital apps, an impressive increase in the magazine’s audience size, particularly among new Millennial moms, and 20 years of celebrated content.  The 2011 Spring MRI numbers indicate that FamilyFun‘s total audience has recently experienced the largest percentage increase compared to all national parenthood magazines.

At the core of the “Badges of Fun” program are scouting-style badges, designed by prominent arts and craft bloggers, which families earn together monthly by completing themed activities.  “Every family wants to have more fun,” said Jon Adolph, editor-in-chief, Disney FamilyFun.  “So for our 20th anniversary, we wanted to give our families a new reason every month to have a great time together.  It’s like a year-long birthday party — and thanks to our great sponsors, we’ve got excellent goodie bags to give out!”

The Badges program kicks off with outdoor retailer REI as the exclusive sponsor of the June/July issue’s ‘Backyard Fun’ badge, which was designed by LeafCutterDesigns.com’s Lea Redmond.  The program introduces an innovative way for advertisers to interact with FamilyFun‘s readers over the course of an entire year.  The campaign elements include print editorial features, a downloadable badge-holder poster (also available as a magazine insert), an interactive microsite for readers to share stories, sponsored prizes, and promotions via FamilyFun‘s Facebook and Twitter channels.  Subsequent badges include such topics as “Eat Dinner Together,” “Learn Something New Together,” and “Hit the Road.”

“Few magazines have tapped into a way to engage readers in integrated content for an entire year,” said Aparna Pande, general manager, Disney FamilyFun.  “The original and multi-dimensioned nature of the ‘Badges of Fun’ program is what has attracted such sponsors as REI.”

To support FamilyFun‘s “Badges of Fun” program, Radio Disney is hosting a series of six regional events across the U.S. with REI that feature outdoor activities and games for families, including a sleeping bag roll-up race, mini campsite display, entertainment, music, and prizes.

To learn more about FamilyFun, visit FamilyFun.com and Facebook.com/DisneyFamilyFun, or follow @FamilyFun on Twitter.

Related articles

• Highlights of this summer’s D23 Expo in Anaheim (chipandco.com)
• Sweepstakes: Enter daily for a chance to win a trip to Disney! (couponingtodisney.com)

Let our friends at Destinations to Travel help you book your next Disney Vacation. They are the preferred Travel Agency of Chip and Company and Disney Addicts, and who we use ourselves.

Get started below for your FREE No Obligation Quote.

Book With our friends at Destinations to Travel

Who is your Travel Agent?(Required)

Let us pick for youEric HilesStacy ReedAbbey JohnsonAlisa SullivanAlli WillisAmanda FolsomAmanda VannAmber BrillhartAmber FisherAmy SieburnAndrea SmithAngela AndersonAngie BaycuraAnna PetrilliAnnabelle DuboseApril StefanskiAshley RamseyBeth ParsonsBetsy SantoroBrandie McQueenBrian BuckleyBridget HatchBryan SchwartzCandice SneedCarrie ButlerCarson DockumCasey BoltCharleen HortonChelsea RoyChelsea WuebkerChris BoyerChristie GrubeChristina FratturaChristina SmithCourtney WhiteCraig YoderDan MercedDanielle NorcrossDarby MouritsenDavid ForrestDeborah AlvaradoEmilee BiegelEmily MorrisFaith HakesGail HatchGreg MatzkerHelen HummerHolly CurryJackie CavistonJaclyn PepitoneJamie SwansonJeanine JordanJeff CallahanJenni MaierJennifer BrownJennifer StephensonJennifer StoessnerJessica HatfieldJessica HuffJessica WunderJoe GuertinJon CarpentierJoseph SliwaJulie McCombJustin BrownKat AttridgeKathryn EberhartKathy AndersonKatie HarrellKatie PrevotKayla CookKelsey SullensKim HelmsKimberly HutchinsonKristi GallagherKyle RamsdenLauren DewlenLeanne MonterLinda DurhamLindsay AckermannLindsey VromanLissette BritoLori HardyMallory MorrisonMandi QuinnMaranda PerkinsMarisa AlvaradoMegan TeismannMeghan BlairMelissa ReedMichele KlineMike BeyerMissy McCormickMisty DickersonNancy CasteelNicole ThorntonPatrick O'ConnorPaul SulPeyton Ward-KubikRaylene CooganRegan OstranderRobbie BulusRobert ThomasSara SolbergSarah McCandlishShanna BrowningShelley BennettShelly MetzStacy CristStacy KrzyminskiStacy SmithStephanie DraganoStephanie FerencStephanie WalshSusannah McCordTara SlusserTerri MillerTiffany DobraskiTiffany DrenkhahnTina FarmerTonya LesiukTracy DaneTroy DuncanVeronica RenteriaVicki FesslerWendy CarllWendy HauserWendy KellehanWendy Shelley

Name(Required)

First Last

Email(Required)

Phone(Required)

Destination(Required)

Walt Disney WorldDisneyland ResortDisney Cruise LineAulani, A Disney Resort and SpaAulani, A Disney Resort and SpaUniversal FloridaUniversal HollywoodRoyal Caribbean, Carnival, Norwegian or other Cruise LineI don't know yet

# of Adults(Required)

# of Children(Required)

Check-in-Date(Required)

MM slash DD slash YYYY

Check-out-Date(Required)

MM slash DD slash YYYY

Comments, Questions or Special Requests

Comments

This field is for validation purposes and should be left unchanged.

Δ

For the BEST in Disney, Universal, Dollywood, and SeaWorld Theme Park News, Entertainment, Merchandise & More follow us on, Facebook, Instagram, and Youtube. Don't forget to check out the Chip and Company Radio Network too!