Some Holiday Magic May Save ‘Mary Poppins Returns’ Profit Margins

As you’re most definitely aware…our favorite practically perfect nanny made her way back to screens last week! Fans all over gathered to see Mary Poppins Returns on its debut night, or so we thought. Truth be told, the film (costing $130 million to make) didn’t perform very well in its first weekend in box offices. However, competing against holidays and such, the film made a surge the weekend following Christmas which presents a possible, and probably lucrative trend for the Walt Disney Company.

Being that Christmas has come and gone, a little holiday magic may have graced the film this past weekend, as the picture saw a +58% earning from Fri-Sun (following the holiday). If you’re interested in the numbers like me, that’s roughly $82 million of earnings. Doesn’t seem extremely profitable given the amount spent to make the film, however…given projections, both inside and outside of the United States, the film is expected to eventually plow through the slum and sit highly amongst past top-performers who didn’t measure well their opening weekends.

So…”What’s the metric?” you might be asking!

Well, according to Forbes magazine, films such as Jumanji: Welcome to the Jungle and Sing have followed very similar patterns. The magic trick then was that over the days following the holidays in the U.S, the films grossed higher percentages compared to their debuts. Mary Poppin Returns is expected to perform similarly…which could equal an eventual $250 million performance.

Some of the variance in performance is dependent on a few variables, however. For instance, Disney’s Saving Mr. Banks (after receiving Oscar attention) increased similarly during its subsequent weekends on the big screen, with a huge jump in profits. A similar (and expected) event, could push Mary Poppins Returns to the $230 million mark.

We can also infer performance and revenue based on comparisons of other opening films. Bumblebee didn’t get as much Christmas love. Although profitable, the film may struggle to reach the $130 million mark.

Time will tell, especially when considering the non-domestic performance of the film but given historical trends, and performance of other holiday Disney releases, we can expect our favorite singing nanny to end up making a pretty penny!

Courtesy of Forbes Magazine

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