It has been a record year at the box office for Disney in 2018. While the industry itself has had a record year in ticket sales, The Walt Disney Company has had a record year for market share.
From January 1st through August 31st almost 1/3 of the tickets purchases in the U.S. were for Disney movies. If this continues, Disney will have an annual market share not matched by any other year in the 21st century!
For the first 8 months of the year total ticket sales have hit $8.3 billion with Disney earning $2.7 billion – giving them a market share of 33%. It looks like the industry should reach $12 billion in ticket sales before the end of 2018.
As far as market share, following Disney year to date is Universal with 13.1%, Warner Bros. at 11.9%, Sony/Columbia at 9.6% and 20th Century Fox at 9%.
The success Disney has seen this year can be attributed to three films. First, Black Panther brought in $700 million, followed closely by another Marvel film, Avengers: Infinity War at $679 million. And finally, the summer hit, Incredibles 2, was a big money maker for Disney!
In previous years the top studio for market share typical has 15% to 20% of the market. In 2018 The Walt Disney Company has the potential to double that market share.
Source: 24/7 Wall St
Photo Credit: Disney
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