Disney Lends Support To Feeding America Initiative as Part of Their “Share The Joy” Campaign

The Walt Disney Company announced earlier this week that they have contributed $1 million to  Feeding America^® to help food banks expand their local fresh produce sourcing and distribution programs that serve families and kids in need. The funds will be distributed to 60 food banks throughout the country. The announcement was made on ABC’s “The Chew” and kicked off Disney’s “Share the Joy” campaign which was created to inspire families around the world to help others and make a positive impact on their community this holiday season.

As part of “Share the Joy,” Feeding American and Disney will collaborate to expand access to healthy living option in neighborhoods where kids and families live, work and play.  This is part of Disney’s long-standing commitment to create healthier generates and inspire healthier eating habits.

To further the message, Disney|ABC Television Group will be launching a series of Public Service Announcements that will run on ABC, Freeform, Disney Channel and Disney XD throughout the month of December. ABC has announced that their local television stations are also expected to follow suit and that many of these will host volunteer events with local food banks.

During a segment on “The Chew” earlier in the week, Kids Cafe (a child nutrition program of the Houston Food Bank) were featured along with a few volunteers to focus on how the initiative will allow them to give back to the community in the wake of Hurricane Harvey. Houston Food bank was one of several Feeding America food banks impacted by the hurricanes earlier this year.  To support the banks in these recovery areas, Disney pledged an additional $500,000 earlier this year.

Feeding America is the largest hunger-relief and food rescue organization in America with 200 member food banks and 60,000 food pantries and meal programs.  The goal of the organization is not simple to provide meals for people in need, but also to provide nutritious foods that are the building blocks to a healthy life.

To learn more about Disney’s commitment to creating healthier generations or to find out more about volunteer opportunities at your local Feeding America food bank, visit FeedingAmerica.org/BeInspired.

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