Disney Invests in MLB’s BAMtech

It has been reported that Disney has invested $1 billion into BAMtech technology by MLB. With this new investment, Disney now owns 33% of the video unit (along with MLB and NHL as other owners), with an option to become a majority owner within a few years.

According to the “BAMtech” website, they describe themselves as such:

MLBAM (MLB Advanced Media) is a full service solutions provider delivering world-class digital experiences for over ten years and distributing content through all forms of interactive media. Our digital leadership and capabilities are a direct result of an appreciation for designing dynamic functionality for web, mobile applications, and connected devices while integrating live and on-demand multimedia, providing valuable products for millions of fans around the globe.

MLB Advanced Media CEO Bob Bowman, said, “Having a partner like Disney is going to make us far more successful than we’d be on our own.”

By the end of this year, ESPN is planning to debut a multi-sport subscription streaming service. Live content will be shown from BAMTech and ESPN; sports such as college football, basketball, rugby, and cricket. CEO Bob Iger said, “In general, live sports has really thrived, even in a world where there’s so much more for people to do and to watch.”

It looks like both companies feel this is a great business match. What do you think?

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