Disney Parks Addicts get very anxious when there’s even a hint of price increases at the Happiest and Most Magical Places on Earth. But, what if Disney approached it a little differently? What if, instead of raising prices outright, the Disney Company opted to offered a tiered pricing structure for park tickets? Resorts are booked based on peak and off-peak times and seasons, why not tickets?
Don’t panic, yet, friends. Disney hasn’t made any announcements about going this route, but they did send online surveys to guests last week seeking feedback on the idea of tiered (or surge) pricing for tickets. Disney often surveys guests for thoughts and opinions, and doesn’t always follow through on the ideas they are asking about. But, let’s look at what tiered pricing tickets might cost. Bear in mind that currently a one-day, one-park ticket for the parks in Anaheim, California, or the parks in Orlando, Florida, costs $99. The tiers are being referred to in the survey as Gold, Silver, and Bronze.
- A Bronze Ticket – for $99, would be available during off-peak, low-attendance times (including January, February, and September), for select weekdays only.
- A Silver Ticket – for $105, would be available during mid-demand months, most weekdays, some weekends, during most of the months of the year, excluding the highest attendance times.
- A Gold Ticket – for $115, could be used anytime, including most of the summer, Christmas and Spring Break weeks.
- Children’s Tickets – would follow the tiers, but be 10% less than tier price.
- Park Hopper Option – would cost an additional $55 per ticket.
Such tiers are already in place in Anaheim parks, when purchasing annual passes. California annual passes have a levels or tiers based upon the number of blackout days (days on which the annual pass will not be honored at the parks). And, given that Disneyland’s 60th Anniversary Celebration drew such large crowds that the gates closed for close to 12 hours, preventing overcrowding at the Anaheim parks during high-volume times is a genuine concern. The same concern is occasionally true for the Orlando parks, though with more parks, and more room in each park, there are fewer instances of front gate/park closure, generally.
A survey does not mean that the surge pricing will take effect any time soon, or even at all. It does give guests something to consider. What are your thoughts on a tiered pricing structure vs. raising tickets prices across the board? Currently, the more days guests choose to visit Orlando parks, the less they pay per day. Would this potential change affect your choice of visiting a Disney park?
I’m Jeri and I’m a Disney Addict! I love writing for Chip and Co. and Disney Addicts! I’m also an independent travel agent with World of Magic Travel Services, and if you don’t want to take any chances, and would like to plan your next magical vacation before there are any changes, I’d love to help you plan. Even if these changes actually go into effect, I can help to find you the very best value for you! And my help is always completely free to you. Contact me today at jeri@worldofmagictravel.com.
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