Newly Designed Disney Store Opens in San Francisco

Disney Store unlocks the imagination of the Bay Area last week with the opening of its newly-designed store in San Francisco, CA. Taking center stage is a celebration of the store’s creative technology, including innovative projection of Disney animation, lights, and colors onto towering polypropylene “magical trees” springing up throughout the store. Now a signature icon for the new stores, the larger-than-life trees create a new and unique way to bring to life Disney’s most beloved stories. Guests will be delighted to see that in tribute to San Francisco’s nearby forests, the new Disney Store is uniquely built around a two-story Lucite tree that transforms and coordinates color changes and lighting with trees throughout the store.

“Disney Store returns to San Francisco with a new design that complements the creativity and innovation that the city is known for,” said Molly Adams, vice president and general manger of Disney Store North America. “The Disney Store design team took inspiration from the City’s architecture and surrounding environments to once again re-imagine the Disney Store experience, and deliver a destination that is both authentically Disney yet tailored for local San Francisco families.”

Disney Store’s new design concept aims to deliver the best 30 minutes of a child’s day through interactive experiences that only Disney can offer such as a Magic Disney Princess Mirror, Lucite Magical Trees and the Disney Store Theater featuring the latest Disney entertainment. San Francisco is the first Northern California location to have a newly-designed Disney Store. The two-level 6,400-square-foot store integrates environmentally-friendly features such as 100% recycled materials in the flooring and perimeter fixtures. Care was taken to use eco-friendly, zero-VOC paint for all surfaces in the store, low energy consumption LED lighting and high-efficiency plumbing fixtures to conserve water.

Throughout the week, San Francisco families will see Disney Store branded-cable cars traveling the Powell Street route, celebrating the opening of the enchanting new store. Disney Store encourages fans to post photos taken in front of the Disney Store cable car and upload a picture to www.facebook.com/disneystore San Francisco’s iconic cable car is one of the featured design elements in Disney Store’s skyline that pays tribute to famous landmarks in the city. Guests will also notice the Golden Gate Bridge, the Palace of Fine Arts, Coit Tower, the Transamerica Building, and the gateway entrance to Chinatown alongside Disney icons from Mickey Mouse and Buzz Lightyear to Cinderella’s castle and Snow White’s cottage.

Adding to the fun, Disney Store will spotlight the exclusive Disney·Pixar CARS-branded RIDEMAKERZ experience, which offers the unique opportunity to custom build a 1:18 scale toy vehicle. Launching with three favorite characters – Lighting McQueen, Mater and Sally – fans use tools to assemble their cars from a wide array of fun accessories. CARS and CARS Toon clips will play in the Disney Store Theatre to celebrate Disney Store’s exclusive CARS die-cast cars and other toys and apparel inspired by the beloved characters and their fun-filled adventures.

The next major Disney Store opening in the United States is the grand premiere unveiling of the Times Square location on November 9. A star-studded celebration and exciting reveals will commemorate the 20th and final worldwide opening of Disney’s newly-designed store concept this year.

To find a Disney Store, guests can visit www.DisneyStore.com/storelocator or call (866) 902-2798. Guests can also sign up for email alerts at www.DisneyStore.com/Updates, become a fan on www.facebook.com/DisneyStore or follow us on Twitter.

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