Disney Welcomes Rookie Racers to Its Newest Virtual World of Cars Online

Racers – log onto your computers – and start your engines! Disney*Pixar World of Cars Online (www.world of cars.com), a new online virtual world for kids based on the hit animated movie “Cars,” debuted to fans, car enthusiasts and the press on Wednesday, as announced by Disney Online Studios, a unit of the Disney Interactive Media Group.

The World of Cars Online premiere event featured celebrity guests Cheech Marin and Jenifer Lewis, voices of “Ramone” and “Flo” from the Disney*Pixar animated feature “Cars” and new online video game, as well as Disney Channel stars, the Road Kings classic car club and other Hollywood families and fans. The event was held at California historical landmark, Bob’s Big Boy restaurant in Burbank, a real life example of the 1950s style “car hop” coffee shop, reminiscent of Radiator Springs’ Flo’s V-8 Cafe depicted in the “Cars” movie and virtual world.

“Our goal with World of Cars Online is to provide a creative and social environment where kids can have fun and use their imaginations in new ways,” says Lane Merrifield, executive vice president of Disney Online Studios. “Our teams worked tirelessly to ensure World of Cars Online authentically represents the characters and storylines that kids and families have come to know and love from the movies, and we’re looking forward to hearing what ‘Cars’ fans think of it.”

“At Pixar, we love seeing the worlds we create in our films extend into other media,” said Jay Ward, Cars Franchise Manager. “We are excited to bring the world of ‘Cars’ to online audiences in a fun and imaginative way.”

World of Cars Online is an expansive virtual world on the Internet that constantly changes with new games, adventures and community activities for kids and their friends to enjoy together. Features include:

— Create a Car — create a custom car with loads of modifications and upgrades to choose from

— Meet “Cars” Movie Characters — engage with quirky “Cars” characters in offbeat adventures and more

— Explore the Open Road — play fun games and activities in Radiator Springs and beyond

— Make New Friends — meet, chat and play with thousands of other Cars or race against them on a variety of tracks

— Start a Racing Career — race to become the new Piston Cup Champ. Cars can work their way up from local dirt tracks to the national circuit

— Build a Yard — outfit a yard for friends to check out and visit, and eventually build custom race tracks

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