With time-share interests in its under-construction Hawaiian resort now for sale, Walt Disney Co. is revving up its marketing efforts for the project.
Disney Vacation Club, the Disney Co.’s time-share arm, this month added an Aulani-specific plug to a television commercial that has been airing in the Orlando market promoting the time-share club. It has also scheduled a special sales preview aimed at Walt Disney World annual passholders next weekend that will include giveaways, a dance party and Disney character appearances.
Aulani is a critically important project for Disney. The 841-room hotel and time share is the first test of the company’s strategy to build stand-alone resorts and niche attractions in markets beyond its massive theme-park resorts.
The company is also hoping the Hawaiian resort will help expand Disney Vacation Club’s membership base, which currently is heavily concentrated on the U.S. East Coast.
Aulani will be Disney’s second time-share offering west of the Mississippi, following the opening last year of 50 units at Disney’s Grand California Resort & Spa at Disneyland in Anaheim, Calif.
It also becomes one of five properties that Disney is currently peddling interests in, joining the California villas as well as Bay Lake Tower, Animal Kingdom Villas and Treehouse Villas, all of which are at Disney World.
Click here to keep reading this article from the Orlando Sentinel’s Jason Garcia and Sara K. Clarke.
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