A massive show of force took place on Tuesday night as The Galactic Empire landed on the steps of The Great Wall of China. As the third and final trailer for Star Wars: The Force Awakens debuted earlier this week, Disney has now taken its marketing blitz to the land of The Red Dragon. 500 Stormtroopers were lined in formation on the famous 5,500 foot wall and on display for thousands of fans. Disney also handed out hundreds of red and blue light sabers along with other merchandise to the fans that showed up to the wall which was light up with giant billboard-sized characters reading “The Force Awakens” in Chinese.
The first six Star Wars films were never screened in China and Disney has a new hope that this is just the right strategy to tap into the Chinese market. Disney is doing all it can to bring the Chinese masses up to speed on the Star Wars saga and has even signed a deal to make all six films in the franchise available for steaming through the internet provider Tencent.
Star Wars: The Force Awakens has already set an all time record for the biggest advance ticket sales in history and adding a few billion people into the market might not be a bad idea. The film is set to open December 18th in the U.S. and around the world, but Disney doesn’t have a release date for the film in China as of yet. Tickets are on sale now, and don’t forget about the amazing Fandango exclusive Star Wars: The Force Awakens Sweepstakes.
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