A few months ago Disneyland launched its new annual Passholder program, the Magic Key. There are four different “key” options in the program, each with different benefits and costs. Now, a lawsuit has been filed against Disneyland alleging that Disney deceptively advertised no “blockout dates” for Magic Key holders.
The Orange County Register is reporting that Disneyland “deceived its most loyal fans by artificially limiting theme park capacity and blocking passholders with “no blockout” annual passes from making reservations.” The lawsuit was filed on behalf of all Magic Key holders and is worth $5 million.
The lawsuit alleges Disneyland artificially limited Magic Key reservations and the number of passholders that can visit on any given day. The case was moved to United States District Court on Wednesday, Dec. 15.
Park reservations have been frequently unavailable to Magic Key Passholders but still show as available to single day ticket holders. “The problem was not that Disney had reached its capacity and therefore could not provide reservations to its Dream Key passholders,” according to the suit. “The problem was that Disney had decided to block out reservations so that they were only available to new purchases and were not available to Dream Key passholders.”
Disneyland is being accused of breach of contract, negligent misrepresentation and false advertising. The only response from Disney has been, “We intend to respond as the case proceeds in court.”