AMC Theaters chains and Color Of Change are teaming up to provide tickets to underprivileged children for screenings of Disney’s “A Wrinkle in Time,” starting March 9.
The tickets are being offered through the “Give A Child The Universe” initiative, which encourages individual and group benefactors to purchase and donate tickets to the movie. Using the donations, Color Of Change will distribute tickets to local partners, schools and community-based organizations for showings at AMC locations.
“Color Of Change believes in the power of images and supports those working to change the rules in Hollywood so that inclusive, empathetic and human portrayals of Black people and people of color are prominent on the screen,” Color of Change executive director Rashad Robinson said. “From ‘Selma’ to now ‘A Wrinkle In Time,’ Ava DuVernay has set out to change the rules in Hollywood for people of color and women.”
“By casting a black teenage actress Storm Reid as the heroine at the center of this story, the filmmakers and the studio send a powerful message to millions of young people who will see someone like them embracing their individuality and strength to save the world,” Robinson added. “We are pleased to partner with AMC to ensure that as many young people as possible, regardless of economic and financial hardships, can see this groundbreaking film.”
Nikkole Denson-Randolph, AMC’s vice president of special content, said, “The ‘Wrinkle in Time’ story is one that children from all backgrounds and walks of life can identify with and draw inspiration from, and we are thrilled to celebrate this film in a meaningful way, through the vision of Ava DuVernay and in partnership with Color Of Change.”
Source: Variety
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