Disney recently announced the launch of a worldwide celebration honoring 90 years of Mickey Mouse. The party kicked off on last night (March 7) with “The Happiest Show on Earth”—a runway fashion event featuring a Mickey-inspired collection designed by couture brand Opening Ceremony founders Carol Lim and Humberto Leon. The show also served as Opening Ceremony’s Spring 2018 runway show and closed out fashion week celebrations around the world. The event also marked the first fashion show at Disneyland in over 40 years.
Celebrity guests including Chance the Rapper, Diplo, Maya Rudolph, Justine Skye, Chloe X Halle, Lucky Blue Smith, Piper Blue Smith, Sabrina Carpenter, Tallulah Willis and more!
Select items from the Mickey collaboration are already available for sale following the runway show at shopDisney.com, OpeningCeremony.com, and Opening Ceremony stores, while the remaining ready-to-wear looks will hit stores in November. The iconic story of Minnie Mouse, who shares this milestone anniversary with Mickey and recently received her official star on the Hollywood Walk of Fame, will also be celebrated at the fashion show.
As the official rideshare partner, Lyft curated pick up and drop off zones as well as custom codes to provide attendees of the fashion show with personalized experience.
Disney’s collaboration with Opening Ceremony will serve as the launch of “Mickey the True Original”—a global celebration of Mickey’s heritage, personality and status as a pop-culture icon. The campaign will come to life through fashion collaborations with other true original brands, as well as engaging content and events that embrace Mickey’s impact on the past, present, and future.
Since his big-screen debut in Steamboat Willie on November 18, 1928, Mickey has been the global ambassador for The Walt Disney Company. From the beloved Mickey Mouse Club to today’s Mickey Mouse cartoon shorts, Mickey’s optimistic outlook and endearing personality continue to delight fans around the world every day. The cross-company festivities will continue through 2018 and beyond and will include an exclusive fashion show, a new television special, a celebration at Disney parks and resorts and much more.
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