Joffrey’s New Fair Trade Coffee Helps Peruvian Communities

Joffrey’s Coffee is proud to work with Disney and their partner, Conservation International to promote sustainable coffee farming in Peru!

Guests dining at Walt Disney World Resort and Disneyland Resort are supporting conservation efforts and the livelihoods of Peruvian farmers simply by ordering a new blend of coffee.

Building on its rich legacy of conserving the environment, Disney is joining Joffrey’s Coffee & Tea Company to introduce an exclusive high-quality, organic press pot coffee that will be served in select restaurants beginning this month and additional table-service restaurants later this spring.

The coffee was grown in Peru’s Alto Mayo Protected Forest. Since 2009, The Walt Disney Company has worked with Conservation International to support deforestation efforts in the forest – a protected part of the Amazon rainforest where much of Peru’s organic coffee is grown. Although a protected forest, unsustainable coffee-farming practices have continued to plague the area and increased deforestation threats.

Disney and Conservation International (CI) collaborated to offer locals training in sustainable farming methods, such as growing coffee in the shade, making organic compost, pruning coffee trees and learning methods to avoid coffee-leaf rust diseases.

The results have been impressive and have impacted more than 240,000 people whose well-being depends on the Alto Mayo Basin. Farmers have as much as tripled their production yield of coffee, improved the quality of the coffee and began earning more money for their premium coffee. They have also stopped cutting down trees to expand their farming areas.

Now, Disney guests can enjoy the very coffee that’s changing the lives of these farmers. Guests can also purchase packages of Alto Mayo Protected Forest Coffee Roasted by Joffrey’s Coffee at Joffreys.com.

Initially, the coffee will be served in the following restaurants, and then it will be available in restaurants that serve press pot coffee:

Walt Disney World Resort

• Tiffins, Disney’s Animal Kingdom
• Le Cellier Steakhouse, Epcot
• The Hollywood Brown Derby, Disney’s Hollywood Studios
• Flying Fish, Disney’s BoardWalk
• California Grill, Disney’s Contemporary Resort
• Cítricos and Narcoossee’s, Disney’s Grand Floridian Resort & Spa
• Artist Point, Disney’s Wilderness Lodge
• Yachtsman Steakhouse, Disney’s Yacht Club Resort

Disneyland Resort

• Carthay Circle Restaurant, Disney California Adventure park
• Napa Rose, Disney’s Grand Californian Hotel & Spa
• Steakhouse 55, Disneyland Hotel

Click here to learn more.

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