Disney Guests will be appearing in television and other communications as part of the new Let the Memories Begin campaign. For the first time, Disney Parks is featuring home video and snapshots of real Guests in television ads and other marketing efforts that allow an audience of millions to share in true-life, heartfelt moments.
And, beginning in January 2011, Disney Parks Guests may find that the memory they just made has become a larger-than-life image during a special nighttime experience.
At Walt Disney World® Resort, Guest photos will be projected onto the Cinderella Castle at Magic Kingdom® Park. At Disneyland® Resort, the iconic façade of “it’s a small world” will be the canvas for the show.
In both locations, Disney PhotoPass photographers will provide images of Guests shot that day. While the show is still in development, producers estimate as many as 500 photos will be shown in each location every day.
These Guests could also appear in Disney Parks television commercials, online campaigns and social media opportunities that will showcase to the world the power of memories. Disney Parks is asking Guests to share their memories by uploading photos and videos via a special Let the Memories Begin online hub at www.DisneyParks.com/Memories.
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