Disney Tsum Tsum Goes Global

Disney has announced the launch of “Disney Tsum Tsum” going global. This is an adorable mobile game and product line of the most kawaii stackable plush ever. This new Disney app was a wildly popular and top ranked free puzzle game in Japan. Tsum Tsum literally translates into Stack Stack in Japanese and is pronounced “Soom Soom”.

The product line features soft toys in mini, medium, and large. Ranging from 3 1/2 inches to 17 inches long.  They are super soft and look like long round character pillows. These new stackable plush pals are super cute, and sure to attract the attention of plush lovers, and collectors alike. The mini size sells for $4.95, the medium is $12.95, and the large goes for $24.95 and are available at Disney Parks, Disney Store Online and Select Disney Stores. These little guys are more than just super adorable, they also have a screen cleaner material built into their tummies! Many character are already available, and more will be rolling out this fall.

“Since the Tsum Tsum plush line debuted at Disney Store in Japan nine months ago, more than 1.6 million units have been sold.” Paul Gainer, EVP,  from Disney Retail said. “We believe the popularity of this line in Japan is something that can be replicated globally given their fun and collectible nature.”

The app, which is published by LINE, the leading free call and messaging app, has reached the #1 free app spot on both iOS and Android in Japan and has been downloaded over 14 million times. This app launched coinciding with the release of the Soft Toy line. The object of the game is to pop as many Tsum characters as you can in one minute. The more Tsums you remove in each level, the greater your score will be. The game also features a collectible aspect. You get a starter Tsum, and can purchase presents containing more Tsum Tsum characters as you gain coins. Each Tsum has it’s own special ability you can use in game when you have them equipped.  By connecting to a LINE account, adult players can use social features as well, such as high scores on leader boards and sending digital gifts to help friends.

I downloaded the game as soon as it was available to me, and barely put it down long enough to write this article. It really is adorable, and addicting. One of the most important things I learned is that you must download LINE on The App Store or on GooglePlay in order to log into the game. The game starts out with a very cute opening scene that you can see below. After a brief tutorial you get to explore the game and it’s features. It’s a pretty straight forward platform, you connect as many Tsums as you can and they “pop”. You have 60 seconds to earn as many points as possible. Equipping Tsum Tsum characters will give you different in game power ups, and conneting 7 or more will also give you a Magic Bubble that contains a power up as well. Collecting coins will allow you to by presents that contain a random surprise character inside. The allure of collecting new Tsum Tsum characters is so irresistible to me, and keeps me going back every time I have more lives. 

All in all this multi-dimensional experience is sure to appeal to Disney fans of all kinds. 

Disney Tsum Tsum on Disney Video

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