Next time you are at the theater watching a Disney movie, Disney might be watching back at you! Disney Researchers have developed a neural network that allows them to receive your immediate reaction to a scene in a movie. This new technology is designed to be able to detect a range of emotions from laughing to crying from hundreds of theatergoers in a dark theater. Disney will use this date to determine if the movie is working on it’s intended “granular scale.” This technology very well could be used in Disney Parks to create an instant magical moment for Park guests.
This facial recognition system was tested on 150 audiences for showings of The Jungle Book and Star Wars: The Force Awakens. While this technology isn’t new, Disney and other companies have been using similar systems for decades to maybe make an edit to a movie per guests’ reactions, this enhanced version is able to generate very large amounts of data for researchers. For instance, 3,179 people who participated in one study were able to generate 16 million points of data. This technology that Disney is developing is so advanced that it can even predict which facial expressions moviegoers will make through the rest of the movie.
To read more about this technology and the research that is going into it, CLICK HERE.
What do you think about this technology?
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