Yesterday, we reported that traditional Disney Stores and the online Disney Store are being completely reimagined in an effort to offer Guests more magical experiences. In addition to the store and website changing their names to “Shop Disney,” stores will now feature interactive experiences. Merchandise on the online store will be expanded to offer even more Pixar, Star Wars, Disney, and Marvel selections and even items directly from the Parks.
Well, today we are learning there will be even more magic to be had in store. Guests will be able to watch a live stream of Disney Parks parades. That means you can be in the Magic Kingdom or Disneyland without even leaving your local “Shop Disney” store! Also coming to these new stores will be nightly digital fireworks. The fireworks show will be displayed on the store’s giant storefront LED screen. Disney hopes these touches will bring even more storytelling magic to their stores. It’s also a way for people that don’t live near a Disney Park or who are homesick for their Disney Park to experience magic whenever the mood strikes.
Disney released the following statement: “We are a storytelling company and our vision was to create a retail space that reflected our heritage. Our stores are destinations and gathering places for fans of our iconic brands, and are often their closest physical Disney touch point so creating an authentic brand experience is key.”
Currently, there are three prototype stores open around the world. There are two right here in the United States with one being in Century City, California and another Northridge, California. Internationally, there is a location open in Nagoya, Japan. Another prototype store is scheduled to open in Miami, Florida tomorrow, September 28. Another store is scheduled to open in Munich later this year.
To read more about Shop Disney, please CLICK HERE.
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Source/Image Credit: Disney