Today, the original theme song for the new “Club Mickey Mouse,” variety program debuted on Facebook and Instagram. The song and music video for “Mickey Mouse Club March (Club Mickey Mouse Theme)” is the first of a series of marquee music videos from the newly rebooted always-on digital- and social-first variety program.
Viewers can watch the “Mickey Mouse Club March (Club Mickey Mouse Theme)” video here:
⚡️ IT'S TIME ⚡️ Welcome to Club Mickey Mouse 💥 Get ready for seven weeks of magic from the new class of Mouseketeers! Only on #ClubMickeyMouse Facebook and Instagram. #ad
Posted by Club Mickey Mouse on Tuesday, September 12, 2017
The song is performed by all eight Mouseketeers (Regan Aliyah, Jenna Alvarez, Ky Baldwin, Gabe De Guzman, Leanne Tessa Langston, Brianna Mazzola, Sean Oliu and Will Simmons) and is accompanied by a colorful video featuring the Mouseketeers’ choreography on the “Club Mickey Mouse” set.
Special guest Todrick Hall (@todrick) mentored the Mousketeers on the vocals and choreography for the music video.
Behind-the-scenes social posts, shared via the “c” accounts on Facebook and Instagram, will reveal the cast’s creative process during the recording of the song and filming of the choreography, and some of the surprises the Mouseketeers shared in the studio and while filming. The music video for the “Mickey Mouse Club March (Club Mickey Mouse Theme)” can now be viewed on Facebook and Instagram. In addition, the song is available from Walt Disney Records on digital music services including Apple Music, iTunes, and Spotify.
As one of the first programs created entirely for social feeds, “Club Mickey Mouse” follows the journey of the new Mouseketeers as they create new music and choreography and build friendships. For the next seven weeks, the Mouseketeers will share their journey on the @ClubMickeyMouse Instagram and Facebook accounts through Instagram stories, Boomerangs and Facebook Live videos, and document the behind-the-scenes process of writing songs, choreographing dances, and sharing their special experiences on set. Beginning with this week’s theme song reveal, each week will culminate in a musical performance and a marquee music video.
Part of Facebook Anthology, ”Club Mickey Mouse” was developed by Disney and HP for Facebook. HP equipped the cast with HP Sprocket Photo Printers to document their journey. “Club Mickey Mouse” celebrates the creative spirit of the ‘Creator Generation’ and with HP as a partner, the program empowers the new class of Mouseketeers to create and document their experiences and stories.
“Club Mickey Mouse” is also developed and produced by the team behind Oh My Disney, Disney Digital Network’s flagship editorial voice for Gen Z and Millennial Disney fans. Disney Digital Network is the home for Disney stories on digital platforms, where audiences follow Disney’s brands and stories through a network of editorial voices, more than 350 social media channels, and popular digital influencers. Disney Digital Network reaches a global audience of over one billion Gen Z and Millennial followers. “Club Mickey Mouse” content will be amplified across the network.
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