Cars.com has announced a collaboration with Disney for the upcoming film, The Lone Ranger. The Lone Ranger will be in theaters beginning July 3, 2013. However, you can visit www.Cars.com/nodrama anytime for special trailer footage from the movie.
“Our media campaign for this year is designed to reach a huge audience of car shoppers—first we kicked things off with the Big Game, more recently with a NASCAR partnership, and now with Disney, one of America’s most beloved brands,” said Linda Bartman, Cars.com’s Chief Marketing Officer. “We’ve succeeded at building awareness for our new campaign and overall brand since the launch of the new ads, and this Disney integration will continue to keep that momentum going forward.”
The collaboration with Disney fits well the format of the site’s 15-second commercials to promote drama-free car shopping.
“ALL DRIVE. No drama. is a powerful message that Cars.com plans to incorporate into our advertising campaigns for several years,” said Bartman. “Much like this Disney collaboration, we will continue to find creative ways of getting this message out to car shoppers.”
A limited number of promo codes valued up to $13 towards a ticket to the Lone Ranger will be available when you visit www.Cars.com/nodrama and watch the movie trailer from Disney’s The Lone Ranger now through July 14.
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